Marketing


Calizeala Lamb.jpg

I spotted this branding at the grocery store last winter. What in the world? A product of New Zealand, labeled as “Atkins Ranch- Founded in San Francisco 1989”. COOL seems like a good thing here, preventing defrauding the consumer into believing they are buying a local/domestic product when they aren’t. I can’t figure: are they hoping consumers will just be in a hurry and not notice this discrepancy? Or do they think consumers are that dumb? Are consumers that dumb? Or willing to purchase product that’s so deceptively labeled? If I were shopping for lamb at the store and saw this, it would annoy me and I would buy chicken instead.  (more…)

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I spotted this in a magazine a while back. What in the world? You may know, I carry a fair amount of disdain for commercially made dog kibble; preferring to feed my dogs real, actual food. So, this ad cracked me up and caught my interest enough to visit Purina’s website to try to get at, what on earth are they thinking??

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